Just as it takes time to foster friendships, it takes time to develop a network, community, and brand awareness. Rapport cannot be rushed.
Following the advice of Jamey Stegmaier, specifically from 10 Daily Actions to Build Your Crowd and Art of the Comment, I have been putting effort into picking my favorite blog entry every day and commenting on it.
For a little while, I thought that the best course of action was to read and comment broadly, developing relationships with a number of reviewers. But my strategy changed after reading a guest post by Loren and Jamie Cunningham on Stonemaier Games:
“We should have sent the game to be reviewed by reviewers who like our type of game…We found that reviewers who love highly thematic games gave us great reviews, while reviewers who really enjoy more strategic ‘Euro’ style games did not love [Transylvania: Curses & Traitors] and reviewed it from that perspective. This led to mixed reviews when we launched our Kickstarter.”
Learning from their reflections, my strategy has since changed. Here’s what I plan to do.
- Use Feedly to keep up with blogs
I first established a Feedly RSS compilation using Jame Mathe’s list of reviewers who often review Kickstarters for free. (I exported this compilation as an OPML into a Google Drive Folder. If you have Feedly, you can upload my list rather than input them all manually.)
- Record what blogs have reviewed Horror & Resource Management games
I’ll be taking notes on what kinds/genres of games each reviewer tends to play. I hope that this will help narrow down my search, and yours too. I’ll be updating this spreadsheet over time.** If you’d like to help fill out this log, please let me know in the comments so I can give you permission to edit, rather than view. **
- Maintain a Contact Log
Networking-pro Mitch Gready sent me a copy of his networking spreadsheet months ago, and I have found it immensely helpful. I’ve adapted it so that I can note what platform I engaged them on last (Twitter, blog, designer forums), what kind of interaction it was (advice, question, kudos), and how I can contact them in the future. I’ve found it helpful in tracking my success in completing Jamey’s Dailies. Check it out here.
- Make an effort to reach out to our genre’s reviewers
I plan to continue to commenting on thought-provoking blog posts or design forums daily, but also will make an effort to reach out to horror- and resource management-genre reviewers and game designers.
If you find these resources helpful, please let me know on Twitter at @keshiekay!